On Name Changes & Other Transitions

sebastien-gabriel-182791-unsplash.jpg

Creative business is nothing if not a journey.

Over the last 20 years, ideas, names, products and focal points have all grown and changed with me.  Some people wonder when I will settle down and just do one thing.  I'm just not wired like that and if you are in creative business there is a good chance you aren't either.  I'm here to tell you that is more than OK.  It is a hidden strength, an ability to adapt and pivot, to flow with change and spot places where your gift can bridge gaps and meet needs.

I've never been comfortable building a brand around my name alone.  It is common and in some cases even advisable.  But for me in where this journey has unexpectedly started to turn, it has become about building something bigger than me, my personality, or my style.

If you are feeling stuck in your current brand or business, take time to step out from working in your business to working on it.  What is making you feel stuck?  Is you brand still congruent with your purpose, that focal point that makes your heart come alive?  Is your brand too small?  Is it reflective of where you are going, or only where you have been?

Change is the creative constant. And you have permission to embrace it with intention.

In some cultures, a significant life change or season change is accompanied by a change of name.  Naming is a powerful thing.  It is the power to call forth identity and purpose, as well as to recognize when identity has grown and purpose has shifted.

The car accident that broke my wrist and rearranged my brain was a life event that will forever be a watershed moment.  There is a before and an after.  I am still working to come to terms with the after.  This has been one of the hardest things I've ever walked through.  I want my brain back.  I want to be able to think and read and research and find joy in all the synapses firing like I did before. 

I don't want to look at words having to choke back dread and fight back fog.  Words have been my oldest friends and I want that friendship back.  I'm muddling just trying to get through most days.  And I'm grieving that which has been stolen through other people's careless negligence.  Every single day I'm fighting to keep my head above water and to breathe.  And to gain even a millimeter of ground back.

In some ways, this business re-brand and re-naming is a battle cry.  Designed to Thrive.  A heart cry of purpose.  To offer resources to help you THRIVE, not strive or survive, but THRIVE doing what you love bringing joy and life to those you serve.

If something is not working or fitting correctly with your business or project, you have the ability to change it.  Need a professional sounding board?  Check out my Creative Espresso Strategy Sessions. You get a targeted, focused hour where I help you clarify your dreams, evaluate your branding, develop your action plan, look over your online strategy and encourage your heart.  Interested in finding out more?