Brand Evaluation & Research
I work with you to research your market's branding landscape, evaluate the best storytelling strategy to engage your target audience & identify the key drivers to your success.
Brand Discovery & Position
Our brand discovery process focuses on core elements of vision, identity, essence (values, culture & experience), & value proposition (what sets you apart from the rest).
Brand Voicing, Messaging & Guidelines
Clear-cut communication strategy that helps you present a consistent voice across all online and offline platforms that is the foundation of a seamless, signature customer experience.
Visual Storytelling Strategy
Identifying, creating and curating cohesive, signature visual content that seamlessly expresses & integrates with your brand identity and messaging.
Launch Design & Direction
Helping you take new concepts, products, events & even whole new brands from dream to done through a customized blend of coaching, education, strategy & design.
Translating your brand clearly through the written word is both an art and a science. I work with you as a copy editor to help you develop targeted copy that works best for your demographic.
Implementation Protocol & Training
Developing great brand guidelines & brand training for your team that allow you to evaluate progress as your brand matures and build a seamless brand experience.
Social Purpose & Enterprise
Helping brands & businesses add elements of social purpose into their brand platform and model. Creating brands that matter™ , businesses that thrive in the place where #purposemeetsprofit.
Brand Community Building
Tools and engagement strategies to build intentional, authentic community around your brand that turns customers into cheerleaders.
Content Strategy & Planning
Helping you develop a cohesive content strategy across your communication platforms. Building a digital action plan and content calendar to keep your engagement on track.
Creative art direction helping you develop engaging, effective brand campaigns & coordinated projects.
Friendly SEO Strategy
Learn to leverage SEO without the terrifying techie language. How to measure, understand and apply digital marketing analytics in plain English.
DIY Tools & Templates
Working with you to create customized templates to streamline & simplify your branding and marketing efforts.
Brand-Centric Culture Change
Coaching, tools, strategy and training to help you use your core brand identity and story to build & transform your organizational culture.
Brand Experience Builder
I work with you to create an authentic, purposeful, cohesive, story-led brand experience that informs every part of your customer interaction & engagement.