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Business Planning Will Never Be the Same (Creatives, I Need Your Help…)

Nov 15, 2018

What feels like a lifetime ago, I walked into my MBA level accounting class and promptly asked my professor if I could color the books instead of balancing them.  I was joking, kind of. Numbers and I have never gotten along too well. I could write an essay about how calculus works but I rarely could I get the numbers to work out. 

The idea of “coloring the books” has stuck in my mind and my heart all these years.  And I had the prettiest dang accounting spreadsheets you ever did see.

But, seriously, what if there were a creative way to take all that fortune-500 business strategy and wrangle those unruly numbers for the rest of us?  You know, those of us who are more comfortable with color studies than calculators…  I see you nodding your head.

What if there were a way to take the most important parts of that monster MBA-worthy business plan and turn them into a fun series of creative journaling exercises?  Break out the paints, bring on all the colors, pop some bubbly (ahem, water of course).   And the best part…  You don’t have to work it out and try to untangle it on your own.

I’m in the middle of the final crunch to finish my Master’s Thesis.  I’m a card-carrying MBA dropout but fast-forward a few years and continents, this girl is getting her MA in Organizational Leadership instead.  I have taken a very nontraditional approach to my final project. (But you would have NEVER guessed that right? Who, me? Be nontraditional? Never.)

My master’sresearch/thesis project has been all about exploring the geeky neuroscience, visual learning, business background, and academic research needed to create a complete learning community and system where business planning looks more like your sketchbook, your favorite planner and your art journal all decide to throw your business a party.

There are a few other creative business plans out there.  But this is different. We are not simply switching up the fonts, adding some color and making the language more approachable.  This is a fundamentally different way to interact with the information needed to be twice as successful in your business. It’s not simply what works for me, or how I like to do things, it is based on research.  

We are going to talk about why it works.  Because I was the kid who drove her teachers up a wall wanting to know why.  But why does that happen?  Why didn’t that work?

I’m brimming over wanting to share every single bit with you.  But I’m in my final lap of this degree and project and I need your help.  The research available is a little thin on creative entrepreneurship academically.  So I’m having to do a bit of my own.

That’s where YOU come in, friend.  I need your insight, your experience, your perspective.  You matter. Your voice matters.

I don’t just want an A on my thesis (operative word just 😉) or to simply build a signature program that is encouraging, I want it to be laser-focused, pinpoint accurate, meeting your needs before you even know you have them.  And that takes research.

If you are a creative entrepreneur and could rustle up about 7-10 minutes to answer a few confidential questions I would be so grateful.  It is going to help me know how better to serve you, now and in the future.

And you’d be helping this grad student with her homework in epic ways.  I can’t even thank you enough. And the day I turn in my thesis about 14 days from now,  I am going to have a drawing from all my dauntless survey participants for a $20 Starbucks card.  Shameless bribery.


Take the 10 Minute Survey Here



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Running after what sets your soul on fire doesn't have to be a lonely journey.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.