Deal? Because that will never get you where you want to go.
I know because I've done it. More than once. Ahem.
Creating content that gets a few likes (or a ton of likes) and then stalls out when it matters most is beyond frustrating. Likes are great, but they don't pay your light bill. Not by themselves at least.
Creativity is your superpower and you have all the ideas on how to use it to change the world, but figuring out how to weave your story with a million-and-one ideas into content that actually connects... cue the mental crickets.
I get it. I mean I really, deep down in my ever-lovin-soul GET it. It's spelled
I help creative small businesses thrive from the inside out through strategic storytelling, creative direction, and content-savvy education + resources. I also started up #FlodeskFridays + go heart-eyed emoji over all things email marketing
I spent 20+ years in the international nonprofit world leading regional projects on 3 contents, for which I was also responsible for ALL of the fundraising.
Ready for the sum total of the fundraising, aka marketing advice I got?
Make "friends" and write a 4x/year newsletter where you report all your statistics so more people will give your project money.
SPOILER. Guess what didn't work?
A decade ago, I led a project in Africa caring for 130 children plus staff. I will never forget the day our money ran out. And the nearest bank was 8 hours away over rebel-controlled roads.
Kids have to eat. Staff need to be paid. Donations were at an all time low.
Reporting the numbers clearly was not enough.
You can have thousands in your audience, but if you aren't showing up consistently and telling the right story... you'll eventually still get caught short.
That was the moment EVERYthing changed...
This statement ⬆️ tore through my soul in 2010.
And metrics were important to keep track of, but they were only a very, very small part of a much larger story.
I started a daily blog on a laptop missing keys powered by a generator with a cell phone connection that made dial-up look space age. It focused on telling the right part of the right story at the right time that would serve our audience well.
We went from almost zero to impacting over 100K readers in less than a year even in a space oversaturated with great organizations that had big financial needs and way more market share. Oh, and the US economy was in deep crisis and compassion fatigue was at an all time high. Piece. Of. Cake.
Strategic storytelling changed everything, and was central in raising over 7 figures to keep that project going and growing even after I left.
And the same story-anchored content principles can transform the way you show up, serve your audience, and stand out with clarity and confidence at a time when the online world is noisier and more crowded than ever.
What if you could take your simplest, most profound moments and turn them into one-of-a-kind, custom abstract art that honors your space & your story?
I create abstract art inspired by the moments that mean the most to you. Art that is connected to your story, and the people and places you cherish. Art that sees beyond the surface to honor the emotion and essence of what is. A custom art experience that is accessible for both your walls and your wallet.
Where lines and pigment and love stories meet, meaning spills onto paper. The journeys that matter most start deep inside us. These are the stories that change us and the world we touch. And that journey deserves to be celebrated & documented beautifully.
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Running after what sets your soul on fire doesn't mean you have to run solo.
Running after what sets your soul on fire doesn't have to be a lonely journey.