Story Matters

Unlock Your Story. Nail Your Strategy. Build a Creative Business That Thrives from the Inside Out.

Hi y’all, I’m Michele. Resident nerd ready to serve. I help creatives start, scale + succeed at building purpose-fueled businesses that thrive through story-anchored content strategy, mentoring, & creative direction. I’m relentlessly committed to your success.


Freshly perked content strategy, email marketing, + communications tips, served up with wholehearted encouragement just for creatives & entrepreneurs




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I'm Sending Out Wholehearted Encouragement & Actionable Inspiration Written Just for Creatives & Entrepreneurs. Get Inspired Right Here ⬇️

To those who have influence and an inbox, Covid-19 vaccine discrimination is not a topic I would typically write about here. But these are not typical times. And our stories are not neatly styled things designed to fit into perfectly curated squares and feeds. Sometimes our stories have edges that need to be heard. I […]

Feb 23, 2021

Maybe you’ve heard the saying the riches are in the niches floating about.  And if you’re team nitch when it comes to pronouncing niche, this spunky little truth even rhymes. I first heard the phrase from educator and conversion copywriter extraordinaire Ashlyn Carter of Copywriting for Creatives, which is btw hands down the best investment […]

Jul 21, 2020

Our world has been upended in less than a week.  Many of you are seeing your businesses slow or completely grind to a halt. Uncertainty clouds every decision. We just don’t know how to handle so many unknown things thrown at us all at once.  People we know and love may be seriously ill.  Times […]

Photo: with African children. How to Build Trust in Times of Crisis

Mar 19, 2020

Almost two years ago, metal came to a screeching halt one January night… and my world with it. The words that were once my superpower became my profound weakness.  Letters and syllables and meanings were knocked loose, dislodged from their places in my brain and I could no longer find them.  Writing used to be […]

Jacksonville, Florida; Tuesdays Together, Natalie Franke

Jan 20, 2020

Y’all my email game is never going to be the same.  And neither is yours if you want to jump in with me to one of the most exciting marketing innovations in years, OK decades. Flodesk y’all has captured my heart, imagination and my super picky designer aesthetic needs.  Read, I just need it to be pretty… […]

Jul 25, 2019

“A mindset of abundance encourages community and collaboration to rise above competition and creates an environment that invites unity. It means that you can celebrate the accomplishments of others without feeling diminished by their success.” -Natalie Franke If you are using content without attribution or credit, you’re hurting your brand.  Not someday maybe. But right […]

Jul 10, 2019

Running after what sets your soul on fire doesn't mean you have to run solo.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.


Running after what sets your soul on fire doesn't have to be a lonely journey.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.