Custom Brand Design

FOR CREATIVE, WHOLEHEARTED WOMEN

An Artful, Authentic Design Experience That Clearly Communicates Your Story

You deserve a brand that harnesses the power of strategic storytelling to grow a thriving business you love.  And you deserve purposeful design that sets your business story apart. 

I serve women creatives and entrepreneurs who are ready to:

WWhimsy

START A CONVERSATION 

Dive deep and harness the power that comes from growing a brand that looks like, feels like, and sounds like who they really are.

Grow a thriving business with strategy and heart in the place where purpose meets profit.

Be clear and confident in their brand position, value and message.

Tell the right story to the right people and build a brand that matters™, a business with lasting creative legacy.

Learn, live and lead with their whole hearts and minds.

"I am still in such awe of my new logo. I’ve had a few others before this, but they never felt quite right. Michele NEVER ceases to amaze me! I seriously still can’t figure out how I tell her the bare minimum of my wants in a project, and she sends me something so far and above anything I could have even imagined."

BRANDY        BRANDY GRACE PHOTOGRAPHY

BRANDY
BRANDY GRACE PHOTOGRAPHY

of

of

The Custom Brand Design Editions

You will never make a more important investment in the life of your business than to invest in building an authentic brand that leaves a legacy in the place where purpose meets profit.  And my role as a brand storyteller and strategist is to help you do just that.

Essentials

BASIC  Brand Design

COACHING
•  Brand Clarity Workbook
•  Brand Clarity Coaching Call
•  Brand Inspiration Board

LOGO DESIGN
•  Primary Logo
•  Secondary/Alternate Logo
•  Logo formatted for Watermark Use
•  Color codes & Font Selection Links

STATIONERY DESIGN
• Two Sided Business Card Design
• Branded Note Card Design

EDUCATION & RESOURCES
• Style Guide & Usage
• Print Partner Suggestions
• 2-3 Social Media Images
• Launch Planning Worksheet

INVESTMENT:   $2500

THIS IS THE PERFECT OPTION FOR YOU IF...

You need a strong brand foundation that visually communicates your story in artful, authentic ways.

You want to focus on the central visual identity elements of your brand story.

You are just getting started in the branding process & are not yet sure what you will need.

THE

EDITION

Entrepreneur

PREMIUM  Brand Design

THIS IS THE PERFECT OPTION FOR YOU IF...

You are ready to take your business to the next level and have a cohesive, curated brand that artfully tells your story

You want to have seamless visual identity elements & professionally coordinated brand collateral

You want to build a brand legacy & create brand ambassadors that know & love who you are, as well as what you do.

THE

EDITION

COACHING
•  Brand Clarity Workbook
•  Brand Clarity Coaching Call
•  Brand Inspiration Board

VISUAL IDENTITY DESIGN
• Primary Logo
• Secondary/Alternate Logo
• Logo formatted for Watermark Use
• 2 Custom Textures
• Brand at a Glance Style Board with color codes & font choices

STATIONERY DESIGN
• Two Sided Business Card Design
• Branded Note Card Design

SOCIAL MEDIA DESIGN
• 1 Branded Social Media Headers
• 1 Editable Pinterest Templates
• 1 Editable Instagram Templates
• 1 Editable Instagram Story Templates
• 5 Hand-selected Branded Images

EDUCATION & RESOURCES
• Brand Clarity Guide with Voicing Guidelines
• Print Partner Suggestions
• Social Media Content Planning Guide
• Launch Planning Worksheet
• ConvertKit Basic Setup & Overview

INVESTMENT: $4500

Elite

PREMIUM  Brand & WEB  Design

THIS IS THE PERFECT OPTION FOR YOU IF...

You need a completely integrated brand that provides a seamless, beautiful customer experience.

You are ready to position your brand for greater growth, visibility & thought leadership. 

You want to build a brand legacy & committed community that changes the conversation around them.

You are ready to catapult your brand & business through authentic, artful brand storytelling.

THE

EDITION

SQUARESPACE SITE

• Responsive SquareSpace Website
   Set-up & Customization 
• Including up to 10 e-commerce items
• Site walkthrough and tutorial


INVESTMENT: Starts at $5500

SHOWIT SITE

• Responsive One-of-a-Kind
  CustomWebsite Design          
• Blog Design ready for ShowIt's        setup process
• Site walkthrough and tutorial


INVESTMENT: Starts at $6800


EVERYTHING IN THE ENTREPRENEUR EDITION PLUS :

or

When I sought out a branding guru/website designer, I had no idea the depth of remarkable I would get with Michele Perry.  It’s like she can see inside my head and my heart and pull out the pieces that I can't quite recognize yet, or have maybe never dared to pursue...

JOANNE    
ABUNDANCE EXECUTED

JOANNE         ABUNDANCE EXECUTED

of

I WANT TO START A CONVERSATION 

The Designed to Thrive Brand Journey

So what happens after we sign the dotted line and make this official? 
I send you your client welcome guide and we pick a date for our initial coffee and creative strategy session to get this party started.

We do coffee via

01

02

03

04

05

Our first meeting will be a get to know you creative strategy call.  I value meeting  face-to-face over video because I want to get to see what makes your eyes light up.  Take note of what feels overwhelming.  Branding is an intuitive art form, as much as it is a practical science.

I customize & send you your

BRAND CLARITY HOMEWORK

We start on your 

BRAND DESIGN

Then we move on to 

WEB DESIGN*

We party like a rock star &

CELEBRATE YOUR LAUNCH DAY

VIDEO CHAT

What most clients find surprising is HOW much homework there is.  We dig DEEP friend.  Deep into your identity, deep into your messaging, deep into your values and story.  Once you've completed your homework, we schedule a call or video chat to get our game plan together make sure we're on the same page.

Taking all we've covered, I pull together a vision board.  Then we move on to your first logo draft and move through our revision process.  Once the logo is nailed, I move on to creating your other visual identity elements and business stationery.


I will send you more homework for the content portion of your website, and will get to work on the wireframe of your site.  Think of it like the bone structure of your web design.  Once you complete your homework, I'll fill in the content areas and then give you a tour around your new online home.

with coffee and donuts of course.  All your files get delivered, the keys to your website get handed over and I shout it from the cyber rooftops that all your hard work has officially launched.

* and/or any thing else included in your package.   Only the Brand Elite edition includes web design.

06

We wrap up

ANY ADDITIONAL ADD-ONS

like brand photography or additional design services.

We set up a time for a walk through of all your final designs and a tech walkthrough of relevant platforms.

Branding is Where the Soul, Story, & Strategy of Your Business Meet

Soul

Story

Strategy

Branding is about the deepest part of your business, the very essence that makes you you as a creative brand.  You can't outsource who you are.  Branding is always an inside job. Diving deep to clarify things like your core values, uniqueness and culture lay a foundation that everything else is built upon.

Even before we start talking colors and graphics, we nail down your messaging, your history, tone and voice and audience.  It is critical to understand these first because the visual identity elements we'll be creating need to be rooted and grounded in your overall storyline.

We also look at your how.  How will the soul and story of your business be communicated for the maximum effectiveness possible.  What elements need to be included and emphasized?  What elements need to be removed or retooled?  We look at brand congruence, communication, product positioning, launch strategy, social media channels, and/or anything we have identified as being a key strategic element to the success of your brand.

Because Branding is So Much More Than Your Logo

Your Mission

Your Message

Your Methodology

I'M READY TO GET STARTED

PERUSE MY PORTFOLIO

Some A's for Your Q's

Bring on the questions.  Here are a few questions I get pretty regularly (in case you might have them too).  If you have a question that isn't listed or want more information about one that is, don't hesitate to hop over here to get in touch and ask away.

WHAT IS YOUR EXPERIENCE IN BRAND STRATEGY & DESIGN?

I have worked in brand strategy and design in varying leadership capacities for over 20 years.  One nonprofit organization I started and built raised over 7 figures during my time there. 


WHAT DID YOU STUDY IN SCHOOL?  DO YOU HAVE AN ACADEMIC BACKGROUND?

I have my BA in Communications, & my MA in Organizational Leadership (with an emphasis on communications & creative business). I also have 2/3rds of an MBA.  


WILL MY BRAND DESIGN BE UNIQUE TO ME?

Absolutely. Your logo, stationery design and web content will be unique to you alone. 


HOW LONG DOES THE BRAND JOURNEY TAKE?

A custom brand design experience varies greatly depending on what services are needed.  In our first video chat, we will nail down a timeline that works for both of us. Most brand journeys take 10-14 weeks contingent on all homework and communication being timely.

I'M JUST STARTING OUT.  HOW FAR ALONG DO I NEED TO BE IN MY BUSINESS JOURNEY TO HIRE YOU?

That is such a great question.  In order to make the most of this investment, the primary thing you need is a fairly clear concept of what business you are in and what needs you are meeting.  If you aren't sure of these yet, you might be better suited for a Creative Strategy Session to start with.

WHY DO YOU REQUIRE HOMEWORK? CAN'T I JUST SHOW YOU WHAT I WANT & YOU COPY IT? 

Branding is about what makes you unique.  It is about standing out, not being an echo of someone else's song.  The homework is to help you engage with the right questions in order to create the most original, authentic, effective brand for your business.  I can't answer them for you because they need to be your answers. But I'll be here as your cheerleader and champion throughout the process.

I'M A GUY.  DO YOU EVER WORK WITH MEN OR MORE GENDER NEUTRAL BRANDS?

I sure do.  While I focus on working with women creatives & entrepreneurs, I am absolutely open to working with any client I feel would be a good fit for my design skills and business model.

WHAT PLATFORMS DO YOU DESIGN ON?

For graphics, I design in Photoshop, Illustrator and other industry leading tools.  For web, I design using SquareSpace and Showit.

HOW ARE PAYMENTS HANDLED?

Payments are distributed throughout your design journey.  I try to be as flexible as I can to make the process work for my clients.  I understand this is one of the largest investments you make in your business and I want to make it as accessible as possible.


DO YOU JUST DESIGN LOGOS BY THEMSELVES?

Actually, no. I don't.  And here's why: I believe to do so would do you a disservice.  A logo by itself will not help your business unless you have a few other key elements and understand how to use them. My Brand Essentials Edition includes everything you need to get started.

WHAT OTHER SERVICES DO YOU OFFER?

I offer creative strategy consultations and a curated selection of additional design services chosen specifically to meet the needs of creative entrepreneurs and wholehearted creative women.

Running after what sets your soul on fire doesn't mean you have to run solo.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry

©2018 michele perry & designed to thrive creative, llc. | all rights reserved | Terms & Conditions | Privacy Policy 

Running after what sets your soul on fire doesn't have to be a lonely journey.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry