the Dream- to-Done

IN-PERSON, 3-DAY, ONE-ON-ONE BRAND INTENSIVE

TM

Hey Creative Dreamer, Are You Ready to Make That Dream of Yours a Reality?

You have the idea for your next big product, course, service offer or program ready to explode on the inside of you, but all the details and choices leave you more than just a little overwhelmed.

You've heard about launch strategy and know you need a website and a brand direction.  You've been lost in the Pinterest alternative universe and have lost track of all the browser tabs open as you try to DIY your next breakthrough.

What if your next steps could take you from Dream-to-Done in as little as 3-days?  What if that offer, that creative gift you are ready to put out there, could have a plan in place and clear path to follow to see you connect with your heart tribe, the people who you are born to serve?  

See if this sounds at all familiar:

WWhimsy

START A CONVERSATION 

You are ready to get your idea off the ground NOW, but need some help in how best to structure your genius into a profitable offer.

You have a solid product concept, but are not sure how to create a solid website or brand that connects to your heart tribe.

You want to be clear and confident in your brand position, plan, and pricing.

You don't have a spare $8,000 or 4 months to invest in your starter brand design & website, but you know you need more than just your own DIY efforts. 

You know you need to launch, but it feels really overwhelming to try to figure it all out on your own.

Do any of these ring true?

Yes?  Then friend you are in the right place.  Keep on readin'...

" I am completely awed by what Michele put together. She was a dream to work with and helped to refine my brand as we talked about logo ideas and my interests. Michele created a logo that perfectly describes my business... If you’re looking for someone who puts together design that draws raves from others, Michele is definitely the way to go!

APRIL           WRITING UNFILTERED

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A Three-Day, 1-On-1 Brand Intensive

You've tried the DIY route and it has left you tired, confused and more than slightly overwhelmed because there are so many voices, choices, and options... and you're just not sure which ones you should pursue.   

What's Included In Our 3-Day Intensive:

Consider this a 3-day, in-person, intensive retreat for your business.   Before day one begins, we will craft a detailed punch list and schedule that is designed according to your specific goals to maximize our time together.   Intensives include:

•  Three, back-to-back dedicated days, with in-person coaching & collaboration sessions each day.   We'll be working 3, 8-hour days on getting you closer to your goals and at some point each day we will meet up in person to debrief, coach, & collaborate.  
• In-depth prep homework so when our Day 1 rolls around we are ready to hit the ground running in the right direction.
• An in-person walk-through of your very own Dream-to-Done™ launch kit, complete with customized recommendations for your launch strategy that gives you the tools & tactics to take what we cover & apply it after we're finished.
• 1-3-6 month goal setting resources including how to track your progress.
• 2 weeks of email access to me Monday-Friday for questions, and a final 2-week, 30 minute progress check/wrap-up call

DAY 1: STRATEGY
We'll spend the bulk of our time together deep diving into your primary offer (product, service, course or program) & its market niche, brand identity concept, ideal customer base, basic messaging, pricing and an marketing strategy overview.

DAYS 2-3: PICK 2 OPTIONS
•  A semi-custom logo design, and visual story-telling direction.
•  Copywriting (the words on your website) coaching, basic edit recommendations with Canva templates
•  Brand photography 30 minute mini-session {exclusive to the Northeast Florida area}
• A starter 1-page scrolling SquareSpace website* that includes 6 sections: Introduction, Hero Image, Offer, About, Contact and Social Media.

* Does not include Squarespace hosting or subscription fees, recommended tech or app subscriptions, font or design asset purchases.

Your investment of time & resources is a commitment.  And you want to make sure you're choosing the best option for where you are at.  I SO get that.  You don't want to invest your time and resources with just anyone.  Here are a few things that set me apart:

•  Over 20 years of coaching and mentoring hundreds of creative leaders and businesses in 20+ nations around the world. 
•  The same story-stewardship strategies that helped me grow the resources of the international development base I started in Africa  over 1000% in less than a year.
•  A MA in Organizational Leadership & a BA in Communications.
•  Experience starting multiple successful organizations, projects and initiatives over the last 2 decades.  And a few less than successful ones.  You get the benefits of ME having made mistakes so you don't have to.
•  In-depth experience working with leaders and creatives across nonprofit, faith-based and creative markets
•  An ability to sit with you, hear your heart and help you sort your ideas, identifying and prioritizing them both strategically AND intuitively.
•  I'm a business coach, leadership consultant AND a designer/photographer & artist.  I get creatives because I am one.  

We'll sit over coffee (or your beverage of choice), and come up with the best way to use our 24 hours together to unlock the places you feel stuck and identify what your next steps need to be in order to get you from dream to done.

MOST IMPORTANTLY KNOW YOU DON'T HAVE TO FIGURE IT OUT ALONE...

Who Am I & What Do I Bring to the Table...

APPLY NOW

"I am still in such awe of my new logo. I’ve had a few others before this, but they never felt quite right. Michele NEVER ceases to amaze me! I seriously still can’t figure out how I tell her the bare minimum of my wants in a project, and she sends me something so far and above anything I could have even imagined."

BRANDY        BRANDY GRACE PHOTOGRAPHY

BRANDY
BRANDY GRACE PHOTOGRAPHY

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You're a self-starter with a baseline offer idea you're are ready to develop.

You are ready to move forward now with a simple starter brand/website.

You want all the basic elements you need to get started.  Nothing too fancy, just what you need to get going.

You are comfortable with a bit of DIY, with supportive collaboration.

You want to learn how to work ON your business & handle the basics yourself.

You can take 3 full-8 hours days to work mostly uninterrupted on your business.

You're ready to rock and comfortable with a fairly brisk pace.

In-depth homework?  A chance to geek-out and be introspective on your own is your second love language.

You have a basic level of tech know-how.  {You can send email, use  something like MS Word, drag and drop things, use basic social media.}

You are in and around northeast Florida, OR you have reliable and fast enough internet connectivity to be able to spend 6-8 hours video chatting.

You want to be in business but have no idea what you want to do.

You want full-service, premium brand design & a detailed fully custom website.

You want premium everything, like all the bells and whistles served with champagne please.

You want as much as possible done-for-you.  DIY tech stuff makes you itchy.

You want to outsource as much work as possible, and you have the resources to do so.

Your commitments have commitments, and you would need to delegate your homework and daily to-do lists.

Brisk anything sounds overwhelming.  You're more a slow, steady kind-of-gal.

Homework.  It started giving you hives in third grade and you've never looked back.

Um.  So is that the volume or the on-off button?  You let other people do all your tech for you, if you have any tech at all.

You are not in northeast Florida and you don't have great internet access. 

This Isn't One Size Fits All.  Let's Find Out If This Is the Right Next Step For You.

Ok, ready for a little straight-talk?  Yep, I'm the friend who will tell you if a piece of salad is hitchin' a ride on your two front teeth.  This type of structure is not the right fit for everyone.   These 3 days are intense, action packed, and friend they move fast.  They require serious mental and emotional focus. Doing your prep homework is critical to get the most out of our time.  I am here to cheer you on, mentor, coach, educate and get you going during these three days, but nothing can take the place of the amazing value you alone bring with you to our collaboration.

Yes

No

"Michele is beyond amazing at this. She has taken my ideas, scratched onto various pieces of paper, and created a truly magnificent visual strategy. It was like she understood me and my vision even better than I did!! Thank you, Michele, for making my dream of many years come true. You are one outstanding woman."

HEATHER

I WANT TO START A CONVERSATION 

The Investment

Dream-to-Done Launch Toolkit 
worth over
$630

24  working hours of dedicated creative collaboration worth +$3000

A semi-custom brand & custom templates in Canva  or SQSP site worth
$2000

The equivalent of 3 creative strategy sessions worth
+$900

Brand strategy, copy editing & creative services worth
+$2000

All for

$2200

ONE PAYMENT OF

$800

THREE PAYMENTS OF


I'M READY! TAKE ME TO THE APPLICATION

or

Branding is Where the Soul, Story, & Strategy of Your Business Meet

Soul

Story

Strategy

Branding is about the deepest part of your business, the very essence that makes you you as a creative brand.  You can't outsource who you are.  Branding is always an inside job. Diving deep to clarify things like your core values, uniqueness and culture lay a foundation that everything else is built upon.

Even before we start talking colors and graphics, we nail down your messaging, your history, tone and voice and audience.  It is critical to understand these first because the visual identity elements we'll be creating need to be rooted and grounded in your overall storyline.

We also look at your how.  How will the soul and story of your business be communicated for the maximum effectiveness possible.  What elements need to be included and emphasized?  What elements need to be removed or retooled?  We look at brand congruence, communication, product positioning, launch strategy, social media channels, and/or anything we have identified as being a key strategic element to the success of your brand.

Because Branding is So Much More Than Your Logo

Your Mission

Your Message

Your Methodology

I'M READY TO GET STARTED

PERUSE MY PORTFOLIO

Some A's for Your Q's

Bring on the questions.  Here are a few questions I get pretty regularly (in case you might have them too).  If you have a question that isn't listed or want more information about one that is, don't hesitate to hop over here to get in touch and ask away.

WHAT IS YOUR EXPERIENCE IN BRAND STRATEGY & DESIGN?

I have worked in brand strategy and design in varying leadership capacities for over 20 years.  One nonprofit organization I started and built raised over 7 figures during my time there. 


WHAT DID YOU STUDY IN SCHOOL?  DO YOU HAVE AN ACADEMIC BACKGROUND?

I have my BA in Communications, & my MA in Organizational Leadership (with an emphasis on communications & creative business). I also have 2/3rds of an MBA.  


WHAT DOES A SEMI-CUSTOM BRAND MEAN?

A semi-custom brand uses limited graphic elements that are not fully original, such as a script font opposed to custom hand-lettering.



I'M JUST STARTING OUT.  HOW FAR ALONG DO I NEED TO BE IN MY BUSINESS JOURNEY TO HIRE YOU?

As long as you have a fairly clear idea of what you want to offer, you probably are just perfect. If you aren't sure of that yet, you might be better suited for a Creative Strategy Session to start with. But that's what the application process is for.  I would never sell you something I didn't think would be the best fit for you.


WHY DO YOU REQUIRE HOMEWORK? CAN'T I JUST SHOW YOU WHAT I WANT & YOU COPY IT? 

Branding is about what makes you unique.  It is about standing out, not being an echo of someone else's song.  The homework is to help you engage with the right questions in order to create the most original, authentic, effective brand for your business.  I can't answer them for you because they need to be your answers. But I'll be here as your cheerleader and champion throughout the process.



HOW ARE PAYMENTS HANDLED?

Once your application is accepted and the papers signed, you can either pay the full amount of $2200 upfront to reserve your dates or in 3 payments of $800.  All payments must be complete at least one week prior to our scheduled start date. 


DO YOU JUST DESIGN LOGOS BY THEMSELVES?

Actually, no. I don't.  And here's why: I believe to do so would do you a disservice.  A logo by itself will not help your business unless you have a few other key elements and understand how to use them. This option includes everything you need to get started.

I WANT IN & AM READY TO PAY. WHY DO I HAVE TO APPLY INSTEAD OF SIMPLY BUYING THIS OUT RIGHT?

Because I want to make 5000% sure this option is the best fit for you in value, process and timing. I'm just looking out for ya. Because I truly want what will serve you best.

Running after what sets your soul on fire doesn't mean you have to run solo.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry

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Running after what sets your soul on fire doesn't have to be a lonely journey.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry