Artful, Authentic Design That Creatively Communicates Your Story

You deserve a brand that harnesses the power of strategic storytelling to grow a thriving business you love.  

You deserve design that sets your story apart.   From carefully curated brand & web design, to custom fine art watercolor and wedding stationery,  I'm here to serve you on your journey to live wholeheartedly, thrive extravagantly and build a brand that matters™.

I'm thrilled to share some of the projects I've worked on & the amazing people I've had the privilege to serve.

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Portfolio

Custom Brand & Web Design for Creative Entrepreneurs

I've worked with branding clients freelance for over 18 years.  Even when I lived in Africa, I'd have volunteer teams come to serve and inevitably there would be at least one person who would share a dream or idea on their heart.  Over coffee by kerosene lantern and a waning laptop with missing keys, we'd strategize and design.  And they would leave with a business plan, a logo and sometimes a web site.

Sometimes you know what you are created for because you can't not do it.  It finds you even in the middle of a war zone a world away.

So when I made the move back to the USA after almost a collective decade abroad, it was an obvious decision to pursue this full time.  There is nothing I love more than to see my clients have the resources they need to soar and take their dreams from dream to done™.

Here are just a few of the most recent creatives I've been privileged to work with:


Joanne Mosellen

Cami Franklin

Carolyn @ Salty Lotus

Christina Burghart

Sandi Wilson

Olivia Duke

Soulfull Bloom

UCYC

Custom Brand & Web Design for Creative Entrepreneurs

I've worked with branding clients freelance for over 18 years.  Even when I lived in Africa, I'd have volunteer teams come to serve and inevitably there would be at least one person who would share a dream or idea on their heart.  Over coffee by kerosene lantern and a waning laptop with missing keys, we'd strategize and design.  And they would leave with a business plan, a logo and sometimes a web site.

Sometimes you know what you are created for because you can't not do it.  It finds you even in the middle of a war zone a world away.

So when I made the move back to the USA after almost a collective decade abroad, it was an obvious decision to pursue this full time.  There is nothing I love more than to see my clients have the resources they need to soar and take their dreams from dream to done™.

Below are just a few of the most recent creatives I've been privileged to work with.  (And there are even more brand stories on the desktop site!)


Joanne Mosellen

Joanne is an incredible business coach, strategist & financial educator for women coaches, intuitives & healers.


brand design • business strategy • social media design  • responsive web design

Build a brand that allowed her to
leverage her passion, education & corporate experience to serve other women in defining & designing their
signature offers. 

Loved an ocean vibe but not "cottage shabby chic".  More the strong wild deep.

Understand and execute a cohesive visual brand strategy that showed off her personality while communicating her value.

#Goals

BRAND DESIGN

WEB DESIGN

SOCIAL MEDIA

"When I sought out a branding guru/website designer, I had no idea the depth of remarkable I would get with Michele Perry. Her empathy, compassion, and genuine & honest approach has helped merge my expertise and my heart to create something that serves my clients AND fills my soul. It’s like she can see inside my head and my heart and pull out the pieces that I can quite recognize yet, or have maybe never dared to pursue... I can’t believe this is the woman I get to work with. I am so grateful."    

Joanne says

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Calligraphy by Cami

Cami is a super talented calligrapher and creative educator who creates classical calligraphy for the contemporary bride. 

full brand design • business strategy • social media design  • brand styling & photography

Create a signature brand that positions her business to grow and scale into a new season. and that can grow with her through seasons to come.

Sage, cottage and greenery woven with calligraphy, swirls and approachable elegance.

Build a brand that felt authentic and dynamic all at the same time, while creating a cohesive end-to-end customer experience.

#Goals

BRAND DESIGN

BRAND PHOTOGRAPHY

SOCIAL MEDIA

Because of Cami's specific needs, we created a truly custom package just for her including: 

Full Brand Design  •  Business Coaching  •  Brand Photography & Art Direction  •  CRM Platform Set-up {ConvertKit & Dubsado}  •  Launch Design & Direction  •  Social Media Set-up  •  Content Strategy  •  Custom Opt-in  Design  •  Website  Content & Graphic Creation

Project Notes:

CUSTOM OPT-IN design

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Carolyn @ Salty Lotus

Carolyn is a holy yoga instructor, wellness coach, entrepreneur & advocate for survivors of medical sexual abuse

brand design  • VISUAL IDENTITY STRATEGY • responsive web design

Have a brand presence that could gather community, provide a safe place for survivors to connect and be a force for change and advocacy.

Ocean vibe with a bit of grit, storytelling with sass & a space to become, be well and breathe.

Create a brand that encompasses yoga, wellness & advocacy.

#Goals

BRAND DESIGN

WEB DESIGN

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Christina Burghart

Christina is an wedding planner who creates moments that will last a lifetime for her clients.

brand design • Brand Photography • responsive web design

To have a custom brand that served her as well as she serves her clients. Feminine, timeless, approachable with a hint of Florida, sweet tea and the South

Pink and blues with a touch of hand-lettered elegance met bright, airy imagery and warm open-hearted creativity

To have a logo that was absolutely unique and to create a branded client experience that set her apart as the event professional she is

#Goals

BRAND DESIGN

WEB DESIGN

BRAND PHOTOGRAPHY

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Favorite Design Moment:

I LOVED that I got to follow her around with my camera and capture her in action.  This woman pulled off a wedding in less than 10 days to meet a client's urgent change in plans.

Sandi Wilson

Sandi is a speaker and gifted musician in the faith-based arena.  She is also has years of experience in interior design & event styling.

brand design  • VISUAL IDENTITY STRATEGY • responsive web design

To have an online home for Riverstones International, her creative organization, that gave her the ability to write, create and share the things on her heart. 

Clean river imagery, historical personal images and bold blues came together to create a statement place to gather online.

One highlight from this project was I got to paint watercolor accent graphics

#Goals

BRAND DESIGN

WEB DESIGN

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Olivia Duke

Olivia is the photographer behind Olivia Morgan Photography.  She is dedicated to capturing real life love stories.

basic brand design (Hand-lettered logo)

To have soft, hand-lettered logo that matched a new web template she was customizing.

Soft, ethereal, feminine, timeless elegance that spoke of quality, excellence and creativity

#Goals

BRAND (hand-lettered logo) DESIGN

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Soulfull Bloom

Soulfull Bloom is an online community for women focused on encouraging mindfulness & wholeness

BRAND DESIGN & SOCIAL MEDIA CHALLENGE DESIGN

To grow the online community through authentic branding and a targeted social media challenge.

To create a brand space that blended authenticity, trust, healing, nurture, growth & hope

#Goals

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This brand design project was all about the color study.  Once the colors where chosen I got to break out my watercolors and go to town!

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Ucyc

UCYC is a faith-based, nonprofit camping system in Arizona with a passion to help youth connect to their faith, the outdoors and one another.

brand photography  • instagram STRATEGY

Capture the story of camp and create a professional image bank of branded photogrpahy that could be used for social media and marketing purposes

To create a cohesive branded aesthetic online, especially on Instagram

#Goals

BRAND photography

This project was a little out of my norm.  I got to fly to AZ for 4 days of nonstop all-day long photography.  We chose a photojournalistic approach in order to capture stories as they unfolded.  It was an amazing experience and one I am grateful for.

Watercolor & Hand-Lettering

WATERCOLOR & ILLUSTRATION

LETTERING & MODERN CALLIGRAPHY

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Watercolor Illustration

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Lettering + Modern Calligraphy

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Fine Art Wedding Stationery Design

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Tour the Studio

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I spent years creating with a "studio in a suitcase" when I lived between continents.  I would paint at the edges of the day.  Creativity has always been the primary way I process my own journey.  Now I am so grateful to have an actual studio I get to serve people from each & every day.

Running after what sets your soul on fire doesn't mean you have to run solo.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry

Running after what sets your soul on fire doesn't have to be a lonely journey.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry