Get the Keys You Need to Unlock Your Next Chapter of Business Growth

and turn casual browsers into committed brand advocates

You are the heart of your brand. And you don't want someone else trying to figure out how to sound like you.

But you also know your words need to be as strategic as they are artful.

With all the clutter online, your content has to shine.

That's where I come in—  freshly perked coffee in one hand and my blue editor's pencil in the other.

But this isn't traditional copy or content writing where someone learns your voice and writes as you.  Rather, I come along side and make sure your words are crafted to connect and convert.

My signature approach gives you the StoryKEYS™ to unlock the power of the content you need to get seen, serve well, and sell out.

introducing... A Top-Tier Structural Editing PACKAGE Meets
1:1  Content Writing Mentorship

For Creative Business Leaders Who Don't Want to Outsource Their Voice

Method

The

I learned quickly that it took more than beautiful writing to really connect when the primary thing bringing in the funding for 130+ children in Africa were my words.  

It wasn't just about finding the right word.  It was about finding and telling the right part of the right story at the right time to the right person that opened up space for a conversation leading to action.

Unlocking the right story can change everything.  Lifelong leadership nerd that I am (no, really- I gobbled down my first John Maxwell book at age 10 and was hooked for-EV-er)...  I realized the strategy we used to bring in 7-figure funding in Africa was also central to creative business leaders like you.

The StoryKEYS™ Method is the only 1:1 content writing mentorship paired with a top-tier structural editing process that get's your ideas and words ready to connect, converse, and convert with strategy and heart.

because you haven't communicated until you've ACTUALLY connected

You Need More Than a Thesaurus & Poetic Prose to Start a Conversation That Matters

writing is an art.  But it is also a science.

Use Your

Tired of Experts Telling You That You Need to Use
Storytelling to Grow Your Business But Never Showing You How?

Your 1:1

the Right Narrative

the Connections

the Conversation

learn the art of strategic storytelling

it's time someone changeD that.

because

Get access to the the same story-anchored content principles that were key in raising over 7 figures in the nonprofit sector. Transform the way you show up, serve well, and sell out even when the online world is noisier and more crowded than ever.

The StoryKEYS™ Difference

FOUR, ONE-HOUR LONG STRATEGY CALLS
 

Each of the four stages of your mentorship start with an hour-long strategic coaching call to make sure we are crystal clear on what is most important to you.

The only top-shelf 90-day, project-based structural editing and 1:1 content writing mentorship custom crafted specifically for your needs.  Perfect for helping you launch or level-up your offer with confidence.  You won't just have words that work as hard as you do, you'll understand how they work and why. 

CoreStory™ DISCOVERY GUIDE

In-depth project research and homework that helps us identify your CoreStory™ foundation and apply it to your project's content + story strategy.

VIDEO FEEDBACK


As you complete homework and then submit your content, I will be recording loom videos that walk you through my why behind the what™ so you'll not just have my edits, but the understanding of how and why they were made.

STRUCTURAL CONTENT EDITING

My strategy-focused rewriting recommendations with 2 rounds of structural edits combined as a writing/messaging mentorship so you won't just level-up your strategy, but your communication skills as well.  

EVERYTHING IS DIGITALLY DELIVERED
 

We use a combination of easy-to-use digital tools for your mentorship deliverables. 

CUSTOM SERVICE AD-ONS AVAILABLE

Need additional content strategy services?  Want to combine project types for a more comprehensive package? We can 5000% do that.

STORYKEYS™ MESSAGING MAP

At the end of our mentorship you'll receive your project's StoryKEYS™ Messaging Map to keep your content storytelling on track to connect, captivate, + convert.

CONVERSATIONS THAT CONVERT™  APPLICATION GUIDE

I'll also collect  + finalize any additional recommendations that can help you leverage what we've covered to keep your business growing.

The Investment

What if you could confidently wake up each morning knowing you were ready to tell the right stories to see your content move the needle on your business growth?

Custom Packages Start at $7,500

Currently booking May-June 2021

In the Words

"Michele is the epitome of the phrase “under-promise and over deliver.” She is a master story-teller, paints words on paper and has the gift of anticipating her client’s needs.⠀

It’s rare that you meet someone that surpasses their reputation; however, Michele is that person As we have prepared this year to launch the next phase of our work, Michele intuitively identified our creative design and messaging needs before they exited our lips.⠀

If you are looking for a word-whispering, master consultant extraordinaire, you want Michele to be the one you work with."

Nikki + Torrey Carroll
TNC Group / CoachableWorks™

of My Clients...

Your investment of time & resources is a commitment.  You don't want to invest them with just anyone.  I'm Michele, and I bring a few things to the table:

•  Over 20 years of mentoring hundreds of leaders and businesses in 20+ nations around the world. 
•  The same story-anchored strategies that helped me grow the social resources of the international development base I started in Africa  over 1000% in less than a year.
•  An MA in Organizational Leadership & a BA in Communications.
•  Experience starting multiple successful organizations, projects and initiatives over the last 2 decades.  And a few less than successful ones.  You get the benefits of ME having made mistakes so you don't have to.
•  In-depth experience working with leaders and creatives across nonprofit, faith-based and creative sectors
• Grad school research standards.  I do my homework.
•  An ability to hear your heart and help you sort your ideas, identifying and prioritizing them both strategically AND intuitively.

I'm a content strategist, structural editor, and a creative director which means understand both the verbal and visual dimensions of storytelling and how they play together. 

You have a story to tell and I can't wait to hear every last detail.

Well, I Should Probably Introduce Myself...

StoryKEYS™ isn't just about creative marketing strategy. I also work with organizational leaders needing to communicate strategically, connect authentically, and lead conversations that matter in their companies.

Is that you? Please, drop me an email and introduce yourself!

Structural editing is the strategy-focused, big-picture perspective on editing.

I look at how the communication flows throughout the entire project, through the lens of effective communication and marketing strategy.

I will offer suggested rewrites and rearrangement of your content writing and copy structure.  This type of editing is not proofreading, though I will absolutely make corrections as I find the need for them.

I serve not only as a marketing strategist, but also as a writing mentor to help you use the StoryKEYS Method™ to increase the connection and conversion of your outward facing marketing content.  

The goal isn't just to find the right words for the project we work on, but to strengthen your confidence and clarity as a communicator through the process.

Content strategy focuses on how to craft your message to connect in ongoing, value-based ways to increase your audience, streamline your marketing strategy, align your online platforms.

The goal of content marketing is to create and nurture audience relationships by providing consistent value-rich experiences of your brand online and in digital media.

It is about content that truly connects and makes space for conversations that lead to action.

Types of content include things like blog posts, email marketing, social media strategy, long-form articles, podcasts, video/YouTube, etc.

Copywriting and content writing are very, very similar disciplines.  Often the terms are used interchangeably.

But in this case, "no, but..." True copywriters have the superpower of crawling inside their client's voice and writing as them in their place.

I understand the strategic knowledge of copywriting, but I apply it differently.

I come along side you and help you understand how to level up your words and use them in ways to increase the effectiveness of your marketing and communications capacity. 

The short answer to that is no.

I can help you PLAN your marketing strategy and understand how to implement it using templates in Asana.

But I am not a marketing assistant, marketing manager, virtual assistant, graphic designer or social media manager.

You can take the plans and strategy I give you and have a virtual or marketing assistant execute it on your behalf.

You get top-tier custom-to-you marketing strategy for your project, complete with plans set up inside Asana to help you (or your VA) stay on track.

You'll walk away with deepened understanding of how to write for connection and conversion, and the why behind the what™ of my edits.

You get 4-hours of 1:1 mentoring, my CoreStory™ Discovery Guide, video feedback, plug-and-play structural edits, your StoryKEYS™ Messaging Map, and all the benefits of my 30+ years of international communications and leadership  experience.



This is a big investment. I designed StoryKEYS™ as a project-based program so we can drill deep and get focused results.

A project could be a new course, content marketing for an upcoming launch, a website refresh, a major email campaign, setting up your everyday email strategy, delving into your organizational messaging, a product launch.

I recommend StoryKEYS™ for my clients who have a clear project in mind, and who have 1-2 years of experience in their field.

Not sure?  Get in touch here and tell me what you're thinking about. 

I'm invested in making sure if we do work together it is the right fit for both of us. I am categorically against selling people services they don't need or are not ready to take full advantage of.

Oh friend.  I get that.  Sharing words that feel unpolished is a brave, vulnerable place.

So often we have a picture of what being a "good" writer looks like.  Cue typewriters and that paper book smell.

When I published my first book eons ago, I wound up with one the best structural editors in the business as my editor. She taught me how to craft stories into a book's fabric.

I'm taking what I learned there and in years since, distilling it through a story-anchored marketing lens to help you learn how to communicate more effectively to your audience.

Often the most effective communication is the simplest.  My goal is you walk away not just with great content strategy, but with confidence too.

Actually... YES!

I've trained leaders in 20+ countries and worked with teams all over the world. I also have an MA in Organizational Leadership with a research focus on communications and entrepreneurship.

StoryKEYS™ is the result of decades of experience training leaders in both the for-profit and not-for-profit sectors. The StoryKEYS™ Method can be applied in organizational leadership settings, as well as for marketing purposes. 

Great leadership is built on great communication that connects, converses, and converts to action.

StoryKEYS™ Consulting options are available on a first-come, first-served basis for organizational settings.

Drop me an email to find out more.

First, let me say I'm honored you'd be interested in exploring this.

And being this blunt is not my normal style...

But the method, terminology, and principles of the StoryKEYS™ framework are not available for licensure or legal usage by 3rd parties, including former or current clients.

StoryKEYS™ is propriety and remains the sole ownership of D. Michele Perry and Designed to Thrive Creative, LLC, copyrighted © 2021 with all rights reserved.

At this time, certification is not available.  But we continue to weigh those and other options as we grow.

Bring on the questions.  Here are a few questions I get pretty regularly (in case you might have them too).  If you have a question that isn't listed or want more information about one that is, don't hesitate to hop over here to get in touch and ask away.

WHAT IS STRUCTURAL EDITING?  

Structural editing is the strategy-focused, big-picture perspective on editing.

I look at how the communication flows throughout the entire project, through the lens of effective communication and marketing strategy.

I will offer suggested rewrites and rearrangement of your content writing and copy structure. This type of editing is not proofreading, though I will absolutely make corrections as I find the need for them.

I serve not only as a marketing strategist, but also as a writing mentor to help you use the StoryKEYS Method™ to increase the connection and conversion of your outward facing marketing content.  

The goal isn't just to find the right words for the project we work on, but to strengthen your confidence and clarity as a communicator through the process.

WHAT DOES A CONTENT STRATEGIST DO?

Content strategy focuses on how to craft your message to connect in ongoing, value-based ways to increase your audience, streamline your marketing strategy, align your online platforms.

The goal of content marketing is to create and nurture audience relationships by providing consistent value-rich experiences of your brand online and in digital media.

It is about content that truly connects and makes space for conversations that lead to action.

Types of content include things like blog posts, email marketing, social media strategy, long-form articles, podcasts, video/YouTube, etc.

SO ARE YOU... A COPYWRITER?

Copywriting and content writing are very, very similar disciplines. Often the terms are used interchangeably.

But in this case, "no, but..." True copywriters have the superpower of crawling inside their client's voice and writing as them in their place.

I understand the strategic knowledge of copywriting, but I apply it differently.

I come along side you and help you understand how to level up your words and use them in ways to increase the effectiveness of your marketing and communications capacity. 

DO YOU RUN MY MARKETING FOR ME?

The short answer to that is no.

I can help you PLAN your marketing strategy and understand how to implement it using templates in Asana.

But I am not a marketing assistant, marketing manager, virtual assistant, graphic designer or social media manager.

You can take the plans and strategy I give you and have a virtual or marketing assistant execute it on your behalf.

WHAT DO I GET? I MEAN...CAN'T I JUST PAY YOU WRITE AS ME?

You get top-tier custom-to-you marketing strategy for your project, complete with plans set up inside Asana to help you (or your VA) stay on track.

You'll walk away with deepened understanding of how to write for connection and conversion, and the why behind the what™ of my edits.

You get 4-hours of 1:1 mentoring, my CoreStory™ Discovery Guide, video feedback, plug-and-play structural edits, your StoryKEYS™ Messaging Map, and all the benefits of my 30+ years of international communications and leadership experience.




HOW DO I KNOW STORYKEYS™ IS RIGHT FOR ME?

This is a big investment. I designed StoryKEYS™ as a project-based program so we can drill deep and get focused results.

A project could be a new course, content marketing for an upcoming launch, a website refresh, a major email campaign, setting up your everyday email strategy, delving into your organizational messaging, a product launch.

I recommend StoryKEYS™ for my clients who have a clear project in mind, and who have 1-2 years of experience in their field.

Not sure? Get in touch here and tell me what you're thinking about

I'm invested in making sure if we do work together it is the right fit for both of us. I am categorically against selling people services they don't need or are not ready to take full advantage of.

WHAT IF I'M NOT A GREAT WRITER?

Oh friend. I get that. Sharing words that feel unpolished is a brave, vulnerable place.

So often we have a picture of what being a "good" writer looks like. Cue typewriters and that paper book smell.

When I published my first book eons ago, I wound up with one the best structural editors in the business as my editor. She taught me how to craft stories into a book's fabric.

I'm taking what I learned there and in years since, distilling it through a story-anchored marketing lens to help you learn how to communicate more effectively to your audience.

Often the most effective communication is the simplest. My goal is you walk away not just with great content strategy, but with confidence too.

CAN I USE YOUR METHOD WITH MY CLIENTS?

First, let me say I'm honored you'd be interested in exploring this.

And being this blunt is not my normal style...

But the method, terminology, and principles of the StoryKEYS™ framework are not available for licensure or legal usage by 3rd parties, including former or current clients.

StoryKEYS™ is propriety and remains the sole ownership of D. Michele Perry and Designed to Thrive Creative, LLC, copyrighted © 2021 with all rights reserved.

At this time, certification is not available. But we continue to weigh those and other options as we grow.

DO YOU EVER USE THIS WITH LEADERSHIP CONSULTING?

Actually... YES!

I've trained leaders in 20+ countries and worked with teams all over the world. I also have an MA in Organizational Leadership with a research focus on communications and entrepreneurship.

StoryKEYS™ is the result of decades of experience training leaders in both the for-profit and not-for-profit sectors. The StoryKEYS™ Method can be applied in organizational leadership settings, as well as for marketing purposes. 

Great leadership is built on great communication that connects, converses, and converts to action.

StoryKEYS™ Consulting options are available on a first-come, first-served basis for organizational settings.

Drop me an email to find out more.

Some A's for Your Q's

Running after what sets your soul on fire doesn't mean you have to run solo.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry

Running after what sets your soul on fire doesn't have to be a lonely journey.

Brave Soul, You don't have to Do This alone.  i'm cheering you on.

@dmicheleperry